How Much Does LifeLock Really Cost? Read Before You Buy

Is LifeLock Really Worth the Price? 

LifeLock recently rebranded its plan offerings with new names and slightly different features. The new LifeLock plan tiers — Core, Advanced, and Total — range in price from $12.49/month for basic individual identity theft protection to $74.99/month for the top-tier LifeLock Total family plans.

Despite rebranding, LifeLock’s plans can still be confusing — with numerous configurations and large pricing jumps for add-ons or protecting additional family members.

LifeLock’s advertised prices also only apply to your first year as a customer — after that, you’ll pay “the standard rate” at your time of renewal.

There are three key factors that impact the cost of the LifeLock identity theft protection services that you choose:

• LifeLock offers three main identity theft protection plans — Core, Advanced, and Total — each with different levels of protection, support, and insurance coverage.

• The discounted rates on LifeLock’s homepage only apply to annual plans. While they may be listed as monthly fees, you’re required to pay the full yearly amount upfront in order to receive a discounted price.
• LifeLock’s new plans don’t include digital security from Norton. This is unfortunate because, according to the Identity Theft Resource Center (ITRC), unauthorized device access has overtaken scams as the primary source of identity compromise in 2026. Device protection is only available with the legacy Select and Ultimate Plus plans (which include Norton 360). 

Signing up for identity theft protection is a commitment. If you decide LifeLock is worth it to you, you should know what you’re signing up for — and how much it’s actually going to cost you in the long run.  

Note: LifeLock regularly updates and changes its features and pricing. We’ll do our best to keep this page updated, but the information listed is only current to the publishing date.

How Much Does LifeLock Cost for Individuals?

If you’re looking for identity theft protection for just yourself, LifeLock offers five separate plan options — the new Core, Advanced, and Total plans, as well as the legacy LifeLock Select and Ultimate Plus plans with Norton 360.

The differences in LifeLock plans come down to the company’s “feature gating” pricing system. The more you pay, the more features and insurance coverage you’ll receive.

Here’s what you can expect to pay at both ends of LifeLock’s pricing spectrum:

• LifeLock’s most affordable plan for individuals — LifeLock Core — costs $124.99/year or $12.49/month.
• LifeLock’s most expensive plan for individuals — LifeLock Total — costs $349.99/year or $34.99/month.

This pricing is for individuals only. If you need to protect your family or a loved one, you’ll need to pay extra (we’ll cover those costs below).

LifeLock’s new Core plan is more expensive than the company’s previous lower-cost plans, but it comes with more features, such as two-bureau credit monitoring, suspicious transaction alerts across two bank accounts, and data broker removal.

The Advanced and Total plans step up in price and add additional features. This can include three-bureau credit monitoring, additional bank account monitoring and bank account takeover alerts, scam support and scam reimbursement (up to $10,000), additional insurance coverage (up to $3,000,000), and a complimentary identity consultation.

If you’re looking to protect your device against hackers or viruses, you’re out of luck. LifeLock’s new plans do not include any device security features.

Instead, you’re stuck choosing between LifeLock’s legacy Select and Ultimate Plus with Norton 360 plans (we’ll cover those below, as well).

⚠️ Before you buy, be aware of recent security issues that have plagued LifeLock. This includes a password leak in late 2022 that compromised thousands of customer accounts, as well as past FTC fines of over $100 million for failing to secure customers’ personal data.

Here’s a breakdown of what’s included in each of LifeLock’s identity theft protection plans for individuals:

🤔 Why are these prices higher than what’s shown on LifeLock’s website? If you’ve been shopping for a LifeLock plan, you’ve probably seen deals advertised, such as $10.42/month for LifeLock Core. But these prices are misleading, as they’re for annual plans only. This means you’ll pay the full $124.99 all at once (which, if you divide by 12 months, comes to roughly $10.42/month).

How Much Does LifeLock Cost for Couples and Families?

Along with its individual plans, LifeLock offers plans for couples (two adults) and families (two adults and up to ten children).

Regardless of which plan you choose, all adults receive the same features as they would on an individual plan. However, the benefits for children under the age of 18 are limited to what’s included in the LifeLock Junior plan, including identity and SSN monitoring, credit file detection, social media monitoring for cyberbullying, identity theft insurance, and a guided child credit freeze.

If you’re looking to protect multiple people with a single LifeLock plan, here’s a breakdown of LifeLock pricing for families, couples, and children:

How Much Does LifeLock With Norton 360 Cost?

Unfortunately, LifeLock no longer provides digital security tools with its new plan offerings.

Instead, if you’re looking for all-in-one protection for your identity, finances, and devices, you’re limited to two LifeLock plan options: LifeLock Select with Norton 360 (covers up to five devices) or LifeLock Ultimate Plus with Norton 360 (covers up to 20 devices).

Along with identity theft protection and credit monitoring, these plans include a secure virtual private network (VPN), antivirus software, PC cloud backup, password manager, and parental controls.

Note: The LifeLock with Norton 360 plans renew at significantly higher prices after your first year as a customer. For example, LifeLock Ultimate Plus with Norton 360 costs $299.99 for your first year and $364.99/year afterward. That’s nearly a 22% increase.

Here’s a breakdown of what you’ll pay for LifeLock’s all-in-one plans with Norton 360:

Note: Unlike LifeLock, every Aura plan includes digital security tools for at least 10 devices, three-bureau credit monitoring, and up to $1 million in stolen funds reimbursement. Try Aura free for 14 days.

How Much Does LifeLock Cost Per Month?

If you don't want to sign up for an entire year of LifeLock, you can pay monthly — but you forgo the discounted rate in the process.

LifeLock's monthly plans range from $12.49 to $34.99/month for individuals and $34.49/month to $74.99 for families.

Does LifeLock Offer a Free Trial?

Yes. LifeLock offers a 30-day free trial on all plans. Annual plans are also covered by a 60-day money-back guarantee.

Note: If you don't cancel by the end of the trial period, you will be charged for the full subscription of your choice.

LifeLock Pricing FAQ: Introductory Pricing and Renewal Terms

LifeLock’s pricing policies can be confusing, especially when considering discounts, monthly vs. annual terms, and renewal price increases. 

For example, LifeLock still clearly states that all prices are only valid for an introductory term —“After that, your price will renew at the standard price.” This could mean that what you pay today will not be what you pay one or more years from now.

Additionally, new customers should be aware of LifeLock’s pricing policies, such as:

• Discounts are only available on annual plans. Monthly plans are available, but they cost more over the long run.
• Annual plan prices are listed as monthly — but require full payment upfront. Despite how plans are advertised, you cannot pay for an annual plan in installments.
• Annual plans include auto-renewal. According to LifeLock’s policies, an “automatically renewing subscription” is required.
• LifeLock may renew annual plans up to 35 days before your current term ends. If you want to cancel your LifeLock plan, be certain to do so by allowing enough time in advance so that you won’t be charged for another year. Prices are also “subject to change” prior to renewal.
• Prices can still increase up to 60% from year one to year two. Renewal price increases mostly apply to legacy LifeLock plans. However, the “standard price” customers are charged after year one can still change.

The bottom line: Make sure you’re looking at the total cost of your LifeLock plan when you sign up — not just the estimated monthly fee for a discounted annual plan.

📚 Related: 8 Reasons Why It's Important To Have Identity Theft Protection →

How Does LifeLock’s Pricing Compare to Aura’s?

If you’re concerned about LifeLock’s cost, pricing policies, and missing device security features, Aura is a powerful alternative that offers robust all-in-one protection, with transparent pricing.

Aura was chosen as the 2026 CNET Editor’s Choice for best identity theft protection and beat out LifeLock in reviews from TechRadar, Security Hero, and others.

Compared to LifeLock, Aura offers more straightforward and transparent pricing and identity theft protection plan options. 

Unlike LifeLock’s “feature gating” and renewal price increase strategies, all Aura plans provide the same high level of protection — you only need to decide whether you want to protect yourself, yourself and a loved one, or your entire family.

For almost the same price as LifeLock’s cheapest Core plan, Aura provides award-winning identity theft protection that provides the most extensive dark web monitoring, three-bureau credit monitoring with the industry’s fastest fraud alerts³, and AI-powered bank account monitoring for up to 20 financial accounts.

All Aura plans also include a full suite of digital security tools, plus 24/7/365 access to U.S.-based identity restoration specialists, and up to $5 million in identity theft insurance coverage.

Only LifeLock’s most expensive Total plan comes close — but still lacks device security features.

Here's how Aura’s pricing compares to LifeLock’s Core and Total plans:

How To Cancel Your LifeLock Subscription and Get a Refund

If you’ve already signed up for LifeLock and have decided it’s not right for you, you can cancel your subscription in a number of ways:

• Call member services and support at 1-800-543-3562.
• Log in to your online account, select Membership Portal, then Request Support, and click on Cancel.
• Log in to your account on the app, select Manage My Subscriptions, and then Cancel Subscription Renewal.

LifeLock offers a 60-day money-back guarantee on all identity theft protection and privacy monitor assistant annual plans from the date of initial purchase or renewal.

According to LifeLock’s refund policy, monthly memberships may be refunded within 14 days of the initial purchase or renewal.

However, you may not be eligible for a refund if Norton Services were “already redeemed or where setup has been performed.”

The Bottom Line: Is LifeLock Worth the Price?

With its decades of experience and a claimed 80 million+ users, Norton LifeLock has an impressive track record. But its high prices for identity theft protection, lack of device security features, and history of data security incidents may mean it’s not worth it for everyone.

LifeLock charges some of the higher prices in the industry, and new alternatives like Aura have introduced robust identity theft protection at more affordable prices.

Get peace of mind with Aura's in-depth identity and three-bureau credit monitoring — along with credit card, credit and savings account, and investment account monitoring. You’ll also receive malware protection, one-click credit lock, AI-powered scam and spam blockers, and exceptional 24/7 support if you happen to become a victim of identity theft.